INVISTA, one of the world’s largest producers of polymers and fibres, hosted yesterday its second annual Socks Seminar Event: LYCRA® MOVES ™ ISTANBUL II. With over 130 segment leaders in attendance, INVISTA presented a review of consumer insights, launched the new-look COOLMAX® and THERMOLITE® brands and hosted a fashion show presenting exclusive key trends and concepts for 2016-2017.
The seminar reconfirmed the continued focus and commitment to the sock industry that INVISTA has demonstrated over many years through innovation, quality ingredients and services it provides the segment.
Jane Gwyther, EMEA Sock Marketing Manager at INVISTA says: “We are delighted to host another sock seminar event in Istanbul, and to show our commitment to the segment – we strongly believe that through our LYCRA® brand, COOLMAX® brand and THERMOLITE® brand we can help our customers create value in their product by delivering a quality ingredient giving lasting fit, freedom of movement and premium comfort.”
