Willy Hermann first to adopt LYCRA® BEAUTY Cooling Technology

The first commercial collection using the new LYCRA® BEAUTY COOLING technology was developed by Austrian manufacturers Willy Hermann, Eurovet’s Designer of the Year 2016, and will be presented at Interfilière Paris in January. Launched last September, the COOLING technology by LYCRA® BEAUTY brand was designed in response to consumer needs for increased sophistication and shapewear comfort, after consumer research conducted by INVISTA indicated 69% of female consumers find moisture management in shapewear to be extremely or very important, with only 42% satisfied.

“To ensure we bring our customers the latest in intimate apparel, we collaborate with LYCRA® for our fabric innovations. Therefore we are very happy to be the 1st ever mill to have LYCRA® BEAUTY COOLING technology certified fabrics commercially available in Europe. Depending on the customer need, the offering reaches from lightweight to heavier fabrics – but of course all with long-lasting shaping performance and moisture management”, says Ralph Hermann, Managing Director Willy Hermann GmbH.