The 2016 Pirelli Calendar, shot by Annie Leibovitz, includes a powerful portrait of superstar comedian Amy Schumer wearing nothing but Mimi Holliday. Leibovitz’s images are a departure from the hyper-sexualised images the iconic calendar is so famed for, instead focusing on women who have lead interesting, impactful and positive lives.
Schumer is seen relaxing in studio while wearing Mimi Holliday’s ‘Puffin’ set and sipping naturally a cup of coffee. Amy’s photo was posted on her Twitter account with the message “Beautiful, gross, strong, thin, fat, pretty, ugly, sexy, disgusting, flawless, woman. Thank you @annieleibovitz” and has since been retweeted and liked thousands of times with body-positive messages.
Amy was one of the few semi-nude women to appear in the calendar and spoke of how the Mimi Holliday lingerie, famous for its fun, inventive styles made her feel: “I felt I looked more beautiful than I have ever felt, in my life. And I felt that I looked like me.”