Berlei’s global brand ambassador and iconic sports star Serena Williams at the official launch on Thursday 25th June in London. Berlei Australia has already enjoyed a 2 –year endorsement relationship with Serena, who has actually worn the sports bras for 10 years. She is widely known as the ‘Queen of the Court’ having held her World Number 1 position for longer than any male or female player since her debut in 1997. She has a second title now ‘Bounce Master’ as Berlei’s official international ambassador. The event was attended by buyers, retailers, press and VIPs who enjoyed a fashion show modelled by athletes and dancers.
Serena Williams
Serena spoke passionately about her association with the brand when interviewed by presenter, Rob Walker, and revealed her favourite of the Berlei bras – the Shift (as seen here). First deliveries of the Berlei sports brand will commence January 2016.
Serena in the Shift bra by Berlei
