The Docor Group makes its debut this year bringing the Anoa, Avec Plaisir, Cris Zarel (pictured) and Docor labels
This July the London Swimwear Show will have the largest selection of brands yet with a fully booked show. Over 100 brands among regular exhibitors and newcomers will showcase their collections, and new names include Sunseeker, Clover Lewis, Chantelle, Beach Bunny, Blue Lobster, Vamp!, Hipanema, Look Z, L*Space, Mileti and Ted Baker to name a few. Underlines takes a look at some of the highlights on offer at this well established specialist trade event.
Studio 13 will be bringing some exciting new brands to the event including PilyQ, L*Space, Marianna G, Solange Sandals, Mileti and Taylor Morris sunglasses. New premium swimwear brand Clover Lewis will be making its commercial launch at the show, and is one one of the first UK mastectomy brands founded and designed by a young breast cancer survivor. Founder of the brand, Clover, commented: “I believe my 2016 collection will sit well alongside mainstream boutique brands in-store, helping to ‘normalise’ the swimwear shopping experience of women after surgery.”
Vamp is introduced to the UK with an explosion of prints infused with Mediterranean colours and figure hugging silhouettes. Key trends are geometric designs, summer stripes and florals and the brand offers competitive wholesale prices from £10-35. APM Agency is also showing for the first time this season at the London Swimwear Show with a collection of brands under the RAJ Manufacturing umbrella – Luxe by Lisa Vogel, Oakley, Splendid, Ella Moss and Nautica (in the Quebec Suite).
The Elite Group will present a wide range of collections with something for every woman (and man!) including Phax, Baku, Corin and Hurley as well as Aguaclara, which sees a change in direction for 2016. Previously renowned for striking animal prints, the new collection takes a more sophisticated direction showing subtle hints of leopard and snakeskin in a deep blue, jade green and pastel pink colour palette with hints of gold and monochrome.
Profile 2016 is inspired by all things natural, beautiful and handmade combined with innovative contemporary techniques. Key trends include Exotic Gateway (prints from faraway destinations); Techno Geo (a trademark Profile© combination of small-geometric prints with the signature ultra-feminine silhouettes); Wildlife (the beauty of all things natural) and Grace Noir (contrasting textures, sheer/opaque contrasts and laser-cut technology) all complemented by a rich and exciting range of solid colours.
Pia Rossini makes a return appearance in 2015 with suits, cover-ups and accessories
Moontide and Piha are regulars at the London event and this year Moontide is presenting one of the most exciting and mature collections to date. On trend high necklines feature prominently alongside a range of attractive halternecks as well as a wide range of differently shaped bottoms (tiny ties to contouring high waisted 50s style pants).
Chantelle is a newcomer at the event and will be showing three new shapes: 3-part, plunge triangle and ½ cup T-shirt bra which all come up to F cup. Inspiration is the aridity of the desert with cosy, satiny and pleated details with wild prints, all beautifully finished with discreet jewellery effects. Veronique Puyo will be representing Save the Queen! Sun as well as Pepita and Tata – collections can be seen at the Ballroom at the London Swimwear Show.
Click to see the floorplan
