Luxury lingerie label Edwards & Millers launched their first collection earlier this month. Inspired by her Jamaican grandmothers’ seamstress abilities from a young age, brand founder Tracy Durrant noticed a gap in the market for luxury lingerie, swimwear and clothing catering for large busts and small backs while writing a blog about the subject.
It was only when her blog gained momentum that Tracy decided to invest in her passion for lingerie and combine it with her Jamaican heritage to create her brand, Edwards & Millers, later receiving a grant and mentoring from the Prince’s Trust Enterprise Programme. The Jewels of Jamaica collection is the culmination of these efforts and comprises four pieces combining luxury materials and trims with specialist undetectable support, hidden panels as well as innovative fabrics such as Powernet which incorporates a one-way stretch used in shapewear.
Tracy says: “It’s great that many retailers have improved their size range but the big busted, small backed women have seen little development in lingerie and clothing over the last 10 years, still left with the same limited options each year. Through Edwards & Millers I would like to start providing more options for these women.”
