British brand House of Holland has worked with local fashion technology company Metail to create a world first. Not only can consumers watch the Spring/Summer 2015 fashion show live from wherever they are, but now they can create their own ‘MeModel’, try on the clothing from the catwalk in real time and pre-order the collection in the right size.
The show, part of LFW Spring/Summer 2015 collections, goes live on Saturday September 13th at 6.30pm and can be watched in real time by visiting www.tryonHouseofHolland.com. Beneath the show video, the exclusive clothing is presented as it would be on an e-commerce site: the consumer simply clicks the ‘try it on’ icon, and after inputting three simple measurements – height, weight and bra size -, a personal MeModel is revealed which is within 96% accurate of the user’s own body. Whilst watching the show the MeModel’s outfits can be updated by clicking items as they come down the catwalk. All registered interest will be offered the clothing to purchase as soon as it is produced.
