Freya Lingerie teamed up with TV personality MIC’s Ashley James in the ice bucket challenge to help raise money for the Macmillan Cancer Charity. Wearing nothing but a Freya swimwear collection, Ashley stood on top of the Sanctum Hotel in Soho. Ann Marie Manley, Head of Marketing at Freya, said: “We felt this would be a fun viral campaign to get involved with … and we hope to raise awareness of the charity in the UK through our social outreach. So if you do share the #AsCoolAsFreya Ice Bucket Challenge video, please be sure to donate to Macmillan.”
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