‘Wireless Armour’ raised over £16,000 on false claims

The ASA has ruled that Wireless Armour (see story posted in May 2014) could not produce scientific evidence to back up their claim (made by Indiegogo) that their men’s underwear product protected the wearer from radiation which purportedly reduces mens’ sperm counts. The collection of the funds totalling £16,165 was paid to the principal of the company and at the time of going to press it is unknown whether Indiegogo will endeavour to refund the monies collected. The effects on human health from exposure to radio signals as produced by mobile telephones and other wireless devices have been exhaustively studied by the World Health Organisation. 25,000 peer reviewed studies conducted over the past 30 years have found no harm of any kind from non-ionising electromagnetic radiation. Underlines apologies for any concern this original article may have caused.