New swimwear brand Ora London was launched at the show
The intimate showroom event which premiered in January once again proved a hit. Taking place at London’s beautiful Savoy Hotel, The Lingerie Edit featured 40 premium lingerie, nightwear and swimwear brands such as Aguaclara, Aubade, Gilda & Pearl, ID Sarrieri, Kiss Soonik, Lisa King, Mimi Holliday, Mouillé, Murmur, Ora London, OYE Swimwear and Vevie.
Loveday London
As announced earlier, the latest addition to the show was the Lingerie Edit Awards, which saw Loveday London chosen as The Best Brand in Show (voted by press) and Bluebella awarded the Best Brand in Show title, voted by buyers. The Lingerie Edit has also announced its partnership with Lingerie Fashion Week, offering participating brands the opportunity to join the New York event which takes place in October with a 10% discount.
Murmur, the luxury brand launched in 2010, joins lingerie, pret-a-porter and erotic accessories in stunning designs
