Lizzie Adams, Curvy Kate lingerie model and Star in a Bra winner shaved off her gorgeous locks on Valentine’s day for breast cancer awareness charity CoppaFeel! The courageous newlywed set the bar high in the hope of raising £10,000 for the charity – so far she has raised £7,500 and donations are still flooding in!
Lizzie explains, “It’s as much about awareness and keeping it in the public eye as it is fundraising, this is happening to women in my demographic, to women who are my friends and it is more important than ever for everyone to sit up and take notice”. She adds, “Curvy Kate is working with CoppaFeel! on several initiatives this year and as an ambassador for the brand I have to support the good work that they will be doing, along with the amazing efforts of CoppaFeel!”
CoppaFeel!’s mission is to make sure all breast cancers are diagnosed at the earliest stage possible, making treatments more effective and survival rates higher. Almost 50,000 women and 400 men are diagnosed with breast cancer in the UK each year and CoppaFeel! is determined to educate and remind people to ‘know theirs boobs’ in order to catch breast cancer early.
The charity was set up by Kristin Hallenga in 2009, who at 22 was told she was ‘too young to get breast cancer’. This meant that her cancer was diagnosed late and could only be treated, never cured. Kristin Hallenga comments. “We’re thrilled that Lizzie is supporting us with this hugely brave endeavour! The funds she has pledged to raise us will make a huge difference to CoppaFeel! and the vital work we do. The added great support from Curvy Kate has ensured that her brilliant idea and our message is heard by even more people. (And she really did have lovely hair!)”
