Dedicated men’s underwear website Deadgoodundies.com reports a ‘brilliant’ end to 2013 – and positive signs for 2014. DGU founder Adam Davies says December was their biggest month ever after sales in the second half of the year picked up well.
“There was a significant increase in women buying for men, but by far the majority of our customers are men buying for themselves and other men,” he says. “Our focus is purely on men’s underwear – plus swimwear, nightwear and loungewear from our best selling brands – which gives us a special take on the market and we have customers all over the world,” he says.
One of Deadgoodundies’ hottest best sellers, the Doreanse 1281 brief, available in 10 colours. DGU introduced Doreanse to the UK and remains its largest stockist, offering the most diverse range from this huge Turkish collection.
With plans to add at least two new brands to its portfolio in the coming weeks and longer-term plans to double the size of its warehouse, UK-based Deadgoodundies is confident for 2014.
“Buying trends are very diverse. Our customers are looking for high quality classics, luxury fabrics, fresh colours, exclusive prints and the very best customer service. There’s a balance between always offering something new – which we do from day to day – and providing familiar favourites,” Adam adds. “As we sell products like swimwear and long johns year round, we’re always ready, whatever the season, to sell people what they want.”
