Bluebella has given a sneak peek of some of the new pieces in their spring/summer collection for 2014. Founder Emily Bendell said she was really excited about the new designs which have been developed as sales soar.
“We have had a great response to the autumn collections on ASOS and Figleaves Erotique, it feels like the right time to give a sneak preview of what is on offer next year. These new pieces are representative of our new direction and new styling for 2014 which should be the busiest in our history.”
“The Eden bra is classic Bluebella – incredibly wearable with sleek lines and a smooth cut but with a darkly sexy edge from the bondage inspired strap detailing. It sits beautifully under clothes and we also think younger women will wear it as outer wear.”
“We are very excited about Cordelia Ivory. The wide apex makes it really comfortable and it gives a great shape – it is my favourite bra in the collection.”
Bendell added: “Social Selling is still hugely important to us but we are very excited about our new relationships with ASOS and Figleaves. The aim for 2014 is to develop lots of of new partnerships.” Bluebella offers designer lingerie at High Street prices, with bras starting at £20, kimonos at £24 and basques at £42.
