Founded in 2010 by Joceline Godfrey, Muther Of All Things is born from the desire to create ‘Wet Fashion’ for the modern day surf diva and the brand’s knack for creating functional luxe sportswear with fashion-forward sensibilities has quickly earnt the label global attention. Inspired by the cosmopolitan surf culture in the brands’s hometown of Byron Bay, MOAT’s line of contemporary printed swim and apparel provides a fresh and innovative alternative to mainstream swimwear brands.
Godfrey’s vision to go beyond the traditional parameters of swimwear has resulted in a highly original collection that fuses fashion and function in equal measures. Working in collaboration with her partner Ben Asseraf the duo have coined a distinct handwriting that has become eponymous to MOAT. Since 2010 the brand has gone on to open its first flagship store and launch its eagerly awaited début apparel collection which offers a range of silk kimonos, jersey dresses and knitted jersey loungewear in the brands signature prints.
