September 2013 see the launch of a new e-boutique on figleaves.com ‘Erotique…Behind Closed Doors’ which will offer a more diverse product portfolio for consumers who appreciative more suggestive lingerie in luxurious fabrics and a more directional design aesthetic.
The ‘shop within a shop’ will tie in with Figleaves brand message of ‘everyday luxury for everybody’ with prices starting at £12 to £225 and will also house the new Figleaves London collection which is inspired by London’s exclusive boroughs (Mayfair, Belgravia and Savile Row). Brands in the line-up will include Maison Close, Implicite, Bluebella, Marlies Dekkers and The Fifty Shades of Grey Collection.
Sue Herrick, Product and Brand Director, commented: “Having spent many years visiting the Paris Lingerie Shows, it became so clear a year ago that we must provide our customers with a more risqué collection of lingerie … I think I can say our Figleaves creative team has produced something exceptional.”
