July 2013 marks the 5th edition of this popular event organised by distributors and agents to preview 2014 swimwear and beachwear collections – and what a line-up this year! A full preview of the Show will appear in official media partner, The Swimwear Yearbook, published 1st July but here Underlines gives visitors a snapshot of both new and existing labels.
The regular exhibitors such as Gottex, Moontide, Miraclesuit, Fantasie & Freya, Casa di Stella Accessories, Kiwi St Tropez, Rösch and Italian brands Verde Veronica and Verdissima are all showing joined with the return of Anita & Rosa Faia, Mya Blue, Lepel, Panache & Cleo Swim, La Perla and Studio La Perla, the Maryan Beachwear Group (Maryan Mehlhorn, Charmline, Lidea and Watercult) and Lise Charmel so it really provides a one-stop shopping trip for swimwear. Exciting news is the first ever swimwear collection from PrimaDonna Twist, and leading international brands such as Shan from Canada, Seafolly, Rochas & Ritratti and Fürstenberg. Brands to watch out for are Brazil Amor (launching this year), Vevie, Sumarie, Maria Bonita by Phax, Pull-In and Elizabeth Hurley Beach.
Dates: 21-23 July 2013-05-16
Radisson Blu Portman Hotel, 22 Portman Square, London W1H 7BG
Keep up to date on www.londonswimwearshow.com
