Pure London

Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC,…

Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme…

Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from Tuesday 8th – Thursday 10th February, is delighted to reveal its new campaign for the…

Following the success of the last show, Scoop and Pure London will once again collaborate and unite to showcase the most exciting Autumn/Winter 2022 collections from the best in show…

This September, Scoop and Pure London will unite for an exciting buying experience, at the Old Truman Brewery in East London. Designed to offer an exclusive and safe buying experience,…

It was announced this afternoon that Hyve Fashion’s London events – Pure London, Pure Origin, Scoop and Jacket Required – will no longer take place for their SS21 editions. Martin…

Festival of Fashion, Pure London closed its doors yesterday after a successful three days of business and inspiration welcoming visitors from over 80 countries. Despite hurricane Ciara, buyers from stores…

Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey, enabling visitors and exhibitors to facilitate connections and networking before, during and after the…

Pure London is pleased to announce an exciting line-up of athleisure, casual sportswear, nightwear, lingerie, and swimwear brands within the debut Pure Body section. Offering over 1,300 of the latest collections across the…

Pure London is delighted to announce British designer Dame Zandra Rhodes will take to the newly created Nomad stage to discuss her ‘50 Years of Fabulous’ on Sunday 9th February…

To usher in the new decade, Pure London will unveil a new era for the show on 9th-11th February 2020 at Olympia London, with a re-edited floorplan, dedicated stages for…

In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show. The…