Mimi Holliday

Mimi Holliday introduces their latest collaboration with their campaign girl and guest blogger Gemma Gregory. Gemma’s series of Vlogs for Mimi Holliday launches with the first this weekend. The blog…

Mimi Holliday is delighted to announce that all AW18 appointments will be hosted in ‘Mimi’s’ World’ for the first time. National and international buyers will be welcomed into a fresh…

Welcome to Mimi Holliday‘s SS18 party, where all collections are named after cocktails by the mixologists at Mimi HQ. Hand-drawn embroidery mixed with a sprinkling of sheer mesh results in…

May 2017 sees the launch of Mimi Holliday‘s first ever full resort collection, Mimi Holliday Beachwear. Exclusive to www.mimiholliday.com, this year the collection expands into accessories, clothing and footwear, as well…

Mimi Holliday has reported a 47% uplift in its online sales compared to last year, with wholesale profits also increasing as the brand focuses on recreating its online success by…

Popular British brand, Mimi Holliday, has just launched their largest ever range of Maxi bras, with every underwired style now available up to an F cup with the ‘Original Maxi…

The new Mimi Holliday collection, Game, brings together colour, feeling and design to celebrate the spirit of adventure and exploration. Intriguing, maverick and luxurious, Damaris Evans created Game with a…

British lingerie brand Mimi Holliday is returning to Moda Lingerie & Swimwear Show this August after a four-year absence. Following the brand’s success at The Lingerie Edit and in Lyon,…

Designer Damaris Evans unveils her new collection for Mimi Holliday SS2017, inspired by the quirks of the British summertime and her North London home. The new collection will offer a…

British lingerie brand Mimi Holliday is excited to announce the launch of a pop-up shop in partnership with iconic London department store Harrods. Launching today, the boutique covers an area…

The 2016 Pirelli Calendar, shot by Annie Leibovitz,  includes a powerful portrait of superstar comedian Amy Schumer wearing nothing but Mimi Holliday. Leibovitz’s images are a departure from the hyper-sexualised…

Inspired by the romance and freedom of the South of France, Mimi Holliday‘s SS16 Halcyon collection is filled with Mimi classics and some extraordinary new developments, including new demi-cups and…