Friday Insight

Post pandemic, face-to-face lingerie stores are striving to appeal to a consumer who is increasingly shopping online. At the same time, ecommerce lingerie stores are trying to make sure the growth…

Despite the fact that in the Fashion industry, direct contact with customers in stationary points of sale is the most important, we should remember that the world is changing, with…

It’s no secret that the Covid-19 pandemic has changed a lot in our industry. One such change is the increased use of 3D in various areas of product development and…

Traditionally loyalty has come from delivering an exceptional experience at the point of transaction and incentivising repeat purchases with rewards; but as virtual platforms expand, giving consumers even greater insight…

Underlines welcomes guest writer, Alain Sévaux, RFID Market Development Manager, Avery Dennison Smartrac (RFID – Radio Frequency Identification) Omnichannel retailing has become a gold standard for the fashion industry in…

Emerging from almost two years of unpredictable economics and rapidly changing consumer demands, it’s likely your business has evolved at the pace of lightening and is almost unrecognisable compared to…

Underlines talks to Asi Efros and Suzy Haber-Wakefield, the creative women behind We Athenas and in this ‘new’ world they cannot even remember how they met – bearing in mind…

Now that retailers large and small have been able to re-open and consumers in England are allowed limited social freedoms I for one am hoping we can ‘zoom out’ to…

With the majority of shops in the UK opening at some stage in April 2021 (and English stores next Monday) Underlines takes a look at consumer expectations of both small…

Coming out of lockdown on 12th April… Underlines speaks to 50 independent retailers in England to find out their hopes, challenges and lessons learned over the past 12 months. What…

From April 2021 there will be a gradual re-opening of non-essential shops throughout the UK, with regional variations in Scotland, N Ireland and Wales. It will be a nervous time…

Underlines has written much about brands and retailers since the onset of the pandemic but not so much about the supply chain and the seismic changes that we have seen…