Cake Maternity

Cake Maternity are on a mission to set the standard of embracing and showing the realities of every moment in motherhood. With a no photoshopping policy that has been in place…

Cake Maternity, known for their high-quality and long-wearing nursing and maternity bras, are thrilled to announce their latest offering – the Freckles Nursing Bra. In a first for the company,…

Founded in 2008 and maternity lingerie market leader, Cake Maternity is proud to announce the company’s rebrand with a stronger focus on their social and environmental responsibility. Founder Tracey Montford and business…

Cake Maternity® celebrates its 10 year anniversary as a recognised global supplier of comfortable and fashion forward maternity and nursing bras. Founded in 2008 by wife and husband team Keith Hyams…

Cake Lingerie continues to expand its collection of maternity and nursing bra basics with the arrival of two new colours for Truffles and the amazing Mousse in black. Truffles is…

Charley M, part of the Cake Maternity group, has scooped up the NAPPA award for the Buddy contour seamless moulded nursing bra. Its versatility also comes from its ability to…

Cake Lingerie continues to expand its collection of maternity and nursing essentials with the launch of new premium cotton tanks for Spring/Summer 2018. The Ice Cream Nursing Tank was designed with…

Maternity and nursing bra specialist Cake Maternity are proud to unveil a series of videos to promote their fuller bust sub brand, Sugar Candy. The first seamless everyday bra for…

Cake Lingerie® have announced the launch of Sugar Candy, a patent pending line of wireless, plus size seamless nursing bras. Commenting on the launch scheduled for January 2017, Keith Hyams, Director…

Launching in January 2017, the new diffusion brand from Cake Maternity, Charley M, was created with the younger mum in mind bringing a selection of maternity bras that are fun,…

Cake Maternity have launched new summer colourways for the brand’s bestsellers, available from July 2016. The Lotus yoga bra, now available in fuchsia and teal, caters to both pregnant women…

Cake Maternity are proud to announce the new Spring/Summer 2016 ranges available from January. A year in the making, the new Waffles Contour 3D Spacer Bra is replacing the popular…