Bluebella

Love Island star Tyla Carr models in Bluebella‘s Christmas campaign, featuring the the Mara bra, brief and suspender, the red Amelie body and burgundy Lucy body. Sharing the pictures with her 412,000 followers…

Lingerie brand Bluebella has partnered with storytelling platform StyleLikeU for a new video in which four women discuss how they define sensuality and sexuality. Alex Bruni, in her 60s, Riya Hamid,…

Bluebella is launching its AW19 #loveyourself campaign featuring four uniquely beautiful models, with the goal of redefining sensuality and encouraging self-acceptance. Transgender model May Simón Lifschitz features in the campaign alongside Olivia…

Bluebella has unveiled its new AW19 lingerie collection, featuring seductive sapphire and the new sports luxe trend. Some of the key trends for the season are broad lace patterning, cut away…

Bluebella has secured compensation from fashion brand PrettyLittleThing after accusing it of copying two popular lingerie designs. PrettyLittleThing (PLT) has removed two items from sale and has destroyed all relevant stock after Bluebella said…

Bluebella’s international expansion has surged with new stockists in Europe, Australia and New Zealand. The London-based label is benefitting from a major shift in shopping patterns, with many premium retailers looking…

Transgender model Munroe Bergdorf has posed in Bluebella swimwear as part of its #LoveYourself campaign championing female empowerment. Munroe shared pictures on her Instagram of her wearing the Samar swimsuit in…

Transgender model Munroe Bergdorf is fronting a new Valentine’s campaign for Bluebella. The lingerie brand is aiming to redefine sensuality with the bold #LoveYourself campaign featuring a range of uniquely beautiful…

Bluebella has stepped up its expansion in Australia after being stocked in The Iconic, one of the country’s largest online fashion retailers. Australia is now the fourth biggest direct market for…

Bluebella is launching its swimwear range internationally in a string of new stockists from January, following the launch of the brand’s first swimwear lines this year. Following a successful launch on the Bluebella sites…

Bluebella has been named Lingerie Brand of the Year at the Drapers Awards for the second year running, beating a string of big names including Wacoal Europe, Curvy Kate, Fleur of England, SPANX, Debenhams…

Bluebella has been honoured with Best Social Media Campaign at the e-Commerce Awards for its Dare To Bare campaign championing female body confidence. The international lingerie brand recruited 19 fans from Instagram to do…