British lingerie retailer Little Women.com has partnered with Brarista to launch the world’s first AI bra fitting solution. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist, and…
Category:
Underwear
-
-
Wirefree bra maker Royce has unveiled its refreshed branding, incorporating a new look logo, strapline and brand colour pallet. Launched this April with a new and improved website, the branding…
-
WUKA has linked with partner GenM to join Tesco’s ground-breaking first ever menopause-friendly bay, the UK’s first permanent in-store fixture dedicated to MTick-certified products supporting the 48 signs of menopause. This milestone ensures greater…
-
Simone Pérèle has become the first luxury French lingerie house to add period pants options to two of their collections, thanks to a strategic partnership with trusted French brand, Smoon.…
-
Vivi Leigh London is a new lingerie brand created by Arena Page, a technical designer with over 11 years’ experience in the luxury and couture fashion world. Her collection is…
-
On this day of Transgender Visibility Ms A London is excited to announce a collaboration with London lingerie boutique Tallulah. Tallulah has been in Islington for over twenty years, offering…
-
NATURANA is taking its highly successful “Hey Boobs!” campaign into its second chapter; with Hug Your Individuality. The bodywear brand makes another powerful statement for self-acceptance, diversity, and embracing one’s…
-
For four decades, HANRO‘s ‘Cotton Seamless’ spaghetti top has redefined premium underwear with unrivalled comfort and timeless elegance. A symbol of stylish minimalism, the iconic piece has become a bestseller.…
-
Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded…
-
Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…
-
This week Underlines speaks with Rachel Jenkins, MD of Curvy Kate, who has spent most of her adult life working with lingerie brands and in lingerie retailing with teams as…
-
Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. It is no longer ordinary ‘underwear’, but a…
Newer Posts
