Underwear

NATURANA is taking its highly successful “Hey Boobs!” campaign into its second chapter; with Hug Your Individuality. The bodywear brand makes another powerful statement for self-acceptance, diversity, and embracing one’s…

For four decades, HANRO‘s ‘Cotton Seamless’ spaghetti top has redefined premium underwear with unrivalled comfort and timeless elegance. A symbol of stylish minimalism, the iconic piece has become a bestseller.…

Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded…

Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…

This week Underlines speaks with Rachel Jenkins, MD of Curvy Kate, who has spent most of her adult life working with lingerie brands and in lingerie retailing with teams as…

Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. It is no longer ordinary ‘underwear’, but a…

New analysis by engagement ring expert, 77 Diamonds, reveals that in the years since the pandemic, the UK has enjoyed a wedding boom as increasing marriage numbers since 2020 have reversed…

Knickerbox.com has announced the arrival of Oola Lingerie to its platform, expanding its offering with a brand that is known for its commitment to stylish, comfortable and supportive lingerie. Oola…

Triumph International Ltd  has announced that from tomorrow (28th February) the brand launches at Knickerbox.com. The new addition will join Sloggi, Curvy Kate, Wild Lovers, Oola Lingerie and other brands…

The AW2025 collection from Simone Perele is inspired by 19th-century romanticism and features deep, jewel colours and sparkling accents. Abundant details, baroque patterns, delicate fabrics, and jewellery make each piece…

This Friday Underlines chats to Leanne Cahill, CEO of Bravissimo. Alongside her engrossing ‘day’ job, she is  also Chancellor of the University of Sunderland and through that, she helps support…

Curvy Kate, the lingerie brand that specialises in D-K cups, is set to revolutionise the strapless bra market with the world’s biggest strapless bra. Empowering fuller busted women to feel…