Accepting Who We Are (AWWA)- pronounced OUR – is a movement and campaign co-founded by Tina Boden and Rachel Peru who have partnered with independent lingerie boutiques across the UK…
Category:
Underwear
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Just relaunched by Lemonade Dolls is the return of its trial sell-out All Wonder, All Bra. Described by customers as a “boob job in a bra – without the commitment”, it’s…
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This Friday Underlines talks with Michael Thomson, founder of Pour Moi Lingerie. Originally a trained accountant, Michael ‘fell’ into lingerie after a stint at Marks & Spencer and realised a…
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The first ever research dedicated to the underwear and lingerie sector has been presented, the result of a survey commissioned by Underbeach and the new AIMI Association to Sita Ricerca.…
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On the evening of Sunday 8th February during the INDX National Intimate Apparel Show, Chantelle UK marked the 150th anniversary of the company. Brands, buyers and press joined to mark…
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Igor Pacemski-Jones is the founder of the Noblesse Oblige brand which has been round more than a decade but was revitalised and relaunched in 2024. Igor joined forces with Angela…
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In 2026, HUBER presents a comprehensive relaunch, bringing its more than 115 years of underwear heritage into a modern future. Under the guiding principle “Tradition Reinterpreted”, the new collection unites…
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INDX NATIONAL INTIMATE APPAREL SHOW kicks off a week earlier this year, swerving the half term school break which will be a bonus for some visitors to the Show. The…
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The new season marks a clear shift: lingerie is no longer hidden beneath the outfit, it becomes an integral part of styling. At SUPREME BODY & BEACH, functional aesthetics meet…
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To celebrate its twentieth anniversary, Maison Close announces the acquisition of SCANDALE, an iconic French lingerie brand founded in 1932 and a pioneer of the modern girdle, whose inventiveness profoundly…
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Owner and CEO Lucy Litwack is one of the most experienced executives in the global lingerie industry and a pioneer in the emerging pleasure space. Lucy has been CEO of…
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Journelle, the New York–born authority on modern intimates, officially launches into wholesale across the UK and Ireland with APM Agency as their exclusive partner, introducing a confident, design-led proposition to the…
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