WUKA, the UK’s leading female-founded B Corp in sustainable period care, has expanded its partnership with Tesco, growing from fewer than 300 stores to more than 1,800 stores nationwide. For the first time…
Category:
Underwear
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Italian lingerie powerhouse Intimissimi is proud to announce celebrated singer-songwriter Lily Allen as its new UK ambassador. The campaign features the West End Girl star modelling the much-anticipated Spring/Summer 2026 collection,…
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New Zealand brand, Hotmilk, launched Evolve in October 2025 and announce that the collection is now available and shipping to the UK — the brand is actively seeking retail partners…
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Founded in 1876, Chantelle remains an independent, family-owned French company renowned for its distinguished craftsmanship. From the earliest corsets and the innovation of elastic fabrics, leading to the creation of…
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Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
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British B-Corp underwear and sleep brand Nudea introduces Honeycomb today (9th March), a new lace capsule of bras and briefs designed with the brand’s signature comfort-first approach and an important…
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The Derek Rose brand reaches 100 years in business this year. At the helm (or rather behind the scenes!) is Sacha Rose who joined the family business in 2003, the…
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Accepting Who We Are (AWWA)- pronounced OUR – is a movement and campaign co-founded by Tina Boden and Rachel Peru who have partnered with independent lingerie boutiques across the UK…
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Just relaunched by Lemonade Dolls is the return of its trial sell-out All Wonder, All Bra. Described by customers as a “boob job in a bra – without the commitment”, it’s…
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This Friday Underlines talks with Michael Thomson, founder of Pour Moi Lingerie. Originally a trained accountant, Michael ‘fell’ into lingerie after a stint at Marks & Spencer and realised a…
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The first ever research dedicated to the underwear and lingerie sector has been presented, the result of a survey commissioned by Underbeach and the new AIMI Association to Sita Ricerca.…
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On the evening of Sunday 8th February during the INDX National Intimate Apparel Show, Chantelle UK marked the 150th anniversary of the company. Brands, buyers and press joined to mark…
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