ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official…
Athleisure & Sportswear
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The AW26 Activewear collection celebrates movement, personality and the uniqueness of Sensitive® Fabrics suitable to follow you at every pace, in every situation. Comfort becomes an unavoidable necessity, a key element to…
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US sportswear giant Nike is teaming up with Kim Kardashian’s shapewear brand to launch NikeSKIMS, a new brand that is set “to disrupt the global fitness and activewear industry” with leading innovation.…
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Anita Active celebrates another ISPO Award – their new smart control sports bra won this prestigious award at the end of 2024 – ISPO Awards are the quality seal for…
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Tu Clothing has announced its partnership with broadcaster, author and World-Champion dancer, Oti Mabuse to launch a collection of activewear and luxe loungewear apparel for its exclusively owned brand, Reaktiv. Perfect for…
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Bravado Designs, globally recognised female-led and designed intimate apparel, has announced its partnership with the Professional Women’s Hockey League, becoming the league’s official bra partner. Just as PWHL players…
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A new activewear proposal of Sensitive® Fabrics with a focus on energy and positivity for sporty looks with a joyful attitude. Marine shades with a strong sensory connection combine with…
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More than a quarter (26%) of UK adults regularly wear gym clothes when they are not exercising, according to new research1 from sports and entertainment group R3 Sport. A third…
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Anita Active has just won GOLD in the 2024 Health & Wellbeing Awards after monts of rigorous testing. The Anita active ‘dynamiX star’ and ‘air control deltaPad’ sports bras were…
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Curve New York kicks off this coming weekend (4-6 August) presenting over 200 lingerie, swim and athleisure brands. This show is held bi-annually in New York and Los Angeles with…
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The SS25 collection is built on the bigger PUMA vision: POISED FOR 25. POISED TO PLAY. Building confidence for on-field performance or off-field pursuits. For PUMA BODYWEAR designs for SS25…
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Manufacturer of activewear and swimwear, Active Apparel Group (AAG), has committed to a structured approach in reducing its environmental impact across its global operations through an Environmental Management System (EMS). The…

