ISPO will start a new era and will take place in 2026 with a new concept, on a new date and at a new location. To this end, Messe München…
Category:
Athleisure & Sportswear
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RHEON Labs and global elastic specialist Stretchline® have partnered to develop a new generation of adaptive bra straps that combine dynamic performance with everyday comfort. Designed for seamless adoption by…
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Boobydoo Announces Groundbreaking Partnership with Brarista to Revolutionise Sports Bra Fitting
by UnderlinesBoobydoo, the UK’s leading sports bra experts, today announced a new partnership with Brarista, the pioneering AI bra-fitting technology company. This collaboration will see boobydoo integrate Brarista’s advanced AI solution…
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NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes
by UnderlinesThe brand’s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda…
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Mari Thomas-Welland is the brains behind Maaree sports bras and clothing – she has employed Overband® Technology, the world’s first sports bra design to tackle upward as well as downward…
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Award-winning sports bra MAAREE made its wholesale launch at the Wonderland Show last week. Mari Thomas-Welland started MAAREE in 2018. A professional sports bra tester in lab conditions, working for…
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This season the Solihull event has linked up with The London Swimwear Show. The organisers have upped the profile of the event with a series of trend presentations, fashion shows…
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Girlfriend Collective creates performance-driven activewear that celebrates every body. Partnering with ethical manufacturers and using thoughtfully engineered fabrics, their collections deliver comfort, support and style – from high-intensity workouts to…
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Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x…
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With comfort and health in mind, the lingerie experts at Bravado Designs are thrilled to unveil the latest launch – introducing the all-new Light Impact Sports bra. Adding to the…
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ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official…
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The AW26 Activewear collection celebrates movement, personality and the uniqueness of Sensitive® Fabrics suitable to follow you at every pace, in every situation. Comfort becomes an unavoidable necessity, a key element to…
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