At the Mare di Moda fair yesterday visitors enjoyed a fireside chat with Alistair Williamson, VP of EMEA and South Asia of the LYCRA Company, Simona Osio, Sales Director of…
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Products
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RHEON Labs and global elastic specialist Stretchline® have partnered to develop a new generation of adaptive bra straps that combine dynamic performance with everyday comfort. Designed for seamless adoption by…
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For 20 years, Hotmilk has been redefining maternity and nursing lingerie, supporting millions of women through pregnancy, breastfeeding, and beyond. But what happens when the breastfeeding journey ends? The brand…
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Dame Denise Lewis launches Coco de Mer’s ‘Icons’ collection at a star-studded London party
by UnderlinesDame Denise Lewis has launched Coco de Mer’s ‘Icons’ collection at a star-studded London party. Olympic gold medallist Denise joined Coco de Mer CEO and owner Lucy Litwack at the…
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Bluebella launches groundbreaking campaign exploring modern female sensuality, sexuality and desire
by UnderlinesAward-winning lingerie brand Bluebella announces the launch of its new community campaign, a bold and intelligent exploration of what female sexuality and desire mean today. At its core, Bluebella wants…
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Underlines Magazine is loving this campaign by Royce Lingerie, which commenced in May 2025 with the goal to support women through every stage of their menopausal journey. This next phase…
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Strengthening its commitment to women’s health, Aubade is renewing its support for the Ruban Rose association in the fight against breast cancer for the fifth consecutive year and is strengthening…
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Eberjey Brings Festive Comfort to Selfridges with Exclusive Christmas Family Pyjama Pop-Up Shop
by UnderlinesThis holiday season, Eberjey is opening a haven of softness and serenity at Selfridges London, with the launch of its Christmas Pyjama Pop-Up in The Body Studio on the 2nd…
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Speedo Introduces Ocean Flex Swimwear Range made with Hyosung TNC Recycled Textile Innovation
by UnderlinesSpeedo, the world’s leading swimwear brand, is dedicated to inspiring people to swim—whether in the pool, ocean, lake or river—by creating swimsuits and gear that elevate every experience in the…
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Mare di Moda held in Cannes this month makes a strong case for the continuance and value of B2B events. Specialised, high quality trade shows with unique content are irreplaceable…
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At the start of Breast Cancer Awareness Month Underlines is delighted to welcome its latest contributor both online and in print, Janice Holmes of Janice Rose Lingerie Janice Holmes…
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Janira presents Spring-Summer 2026 collections in lingerie, homewear, outerwear, and Janmen
by UnderlinesA world of natural fabric solutions – Janira’s SS26 season reinforces the brand’s commitment to natural-origin fabrics, specially designed for women’s lingerie. A universe of solutions and products that combine…
