On International Women’s Day Underlines catches up with Mel Marsden – not only a business owner, she is a mum of two, the ultimate advocate for women and a trailblazer…
Products
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Gymshark has unveiled a premium athleisure line, called “everywear”, with its first ever wholesale partner Selfridges. The Gymshark spaces feature a selection of mainline products, popular best-sellers, and exclusive limited-edition…
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Nudea launches its first Organic Cotton underwear collection. Thoughtfully crafted from OEKO-TEX certified ribbed organic cotton for effortlessly comfortable everyday wear. The versatile mix and match collection comprises multipack briefs,…
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Bluebella has unveiled its new swimwear collection for 2024. As part of the Swimwear, Redefined campaign, the award-winning brand has applied its expert design philosophy and craftsmanship to create a…
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Vixen & Fox is one of Australia’s newest and most exciting lingerie brands but speaking with its founder, Kay Lang, this is much more than a story of wanting to…
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Germany lingerie company LASCANA is now presenting its first bridal range: the exclusive collection includes lingerie and nightwear, designed for a perfectly coordinated bridal outfit. Influencer Sissi Melzer stood in…
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STEP ONE’S entrance into John Lewis marks a significant milestone for the business in the UK. This strategic partnership is a pivotal step for the brand as it ventures into…
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Lounge Underwear, the popular lingerie brand, presented their latest collection ‘Barely There’, causing a frenzy among their customers selling out in less than 24 hours. The signature plunge bra sold…
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Skarlett Blue’s new 2024 marketing campaign invites us on a romantic journey with enticing shades of red, pink, violet and passionfruit with basic silhouettes in white and black. Luxurious lace,…
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The London label Noblesse Oblige (sister label of the cult couture line Yes Master) is making a comeback to the UK, European and American markets. Noblesse Oblige is a unique,…
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Vitamin A, the California-based swimwear brand that combines feminine design with sustainable innovation, is the first company to launch a swimwear collection made with a new 100% recycled fabric developed…
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The Daisy Collection by Fleur of England launches today and marks a testament to the sustainability journed, crafted from a carefully selected tulle fabric known for its recycled credentials. Paired…

