In a groundbreaking collaboration, innovative UK-based activewear brand Amazing Jane, is thrilled to announce its partnership with Everyone Active, the premier operator of community leisure facilities in the UK. This…
Category:
Products
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In May, MAGIC Bodyfashion celebrates its 30th anniversary, a milestone for the brand that has become a leading Total Body Solution brand. This anniversary marks a period of growth, innovation…
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This Friday we chat with Michelle Blenkinsopp-Guild, creator and founder of Shell Belle Couture: the luxurious and intricately detailed loungewear, underwear and lingerie label with a distinctive and arresting handwriting.…
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Ballerina Hosiery has launched a fascinating new collection of crotchless tights, stockings and holdups. Called ‘Black Secret Prive’ the collection is available from UK distributors Alterego. Ballerina are one of…
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This Friday Underlines talks to Greg Taylor, a Sydney-based entrepreneur who founded the cult underwear brand, Step One in 2017. Greg turned Step One it into a publicly listed company…
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HJ Hall introduce key product updates to its underwear and thermal collections. Its latest product offering continues the brand’s dedication to experience, innovation and design creativity. HJ Hall continues to…
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The iconic Feathers plunge t-shirt bra by Natori has won thousands of followers around the world and from its remarkable creation as the original plunge bra to evolving into the…
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From 1-3 June 2024, the highly anticipated SwimShow trade show will return to the Miami Beach Convention Centre for Miami Swim Week, staged one full month earlier than previous events.…
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RHEON LABS® x adidas launch hi-tech sports bra, backed by research into running pain for 72% of women
by Underlinesadidas have partnered with masters in ‘reactivewear’ engineering, Rheon Labs to launch the new era of hi-tech sports bras which empowers women to experience sport without restraint – as research shows 72% of…
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Lingerie experts, Bravado Designs, are thrilled to welcome the new Scoop neck maternity and nursing bra, a truly thoughtful and adaptive style, uniquely designed to hold and mould a mother’s…
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WUKA, creators of the UK’s first period pants that completely replaced pads and tampons, is once again rewriting the rules when it comes to comfort, style, confidence, and protection during…
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This Friday we chat with Kimmay Caldwell, a multi-tasker par extraordinaire: bra fitter, media owner and media personality and educator – her vast experience and knowledge spans from bra fitting…
