Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x…
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Products
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Wirefree bra maker Royce has unveiled its refreshed branding, incorporating a new look logo, strapline and brand colour pallet. Launched this April with a new and improved website, the branding…
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WUKA has linked with partner GenM to join Tesco’s ground-breaking first ever menopause-friendly bay, the UK’s first permanent in-store fixture dedicated to MTick-certified products supporting the 48 signs of menopause. This milestone ensures greater…
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Pudding, the leading bra fitting trainer to lingerie businesses across the world is collaborating with Cancer Research UK to offer bra fitting trainees a Cancer UK Endorsed Qualitification and to…
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Simone Pérèle has become the first luxury French lingerie house to add period pants options to two of their collections, thanks to a strategic partnership with trusted French brand, Smoon.…
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Vivi Leigh London is a new lingerie brand created by Arena Page, a technical designer with over 11 years’ experience in the luxury and couture fashion world. Her collection is…
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On this day of Transgender Visibility Ms A London is excited to announce a collaboration with London lingerie boutique Tallulah. Tallulah has been in Islington for over twenty years, offering…
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Oola Lingerie, the brand redefining plus-size lingerie with luxury, fit, and function, is proud to announce the launch of its debut swimwear collection. Launching at the end of March 2025,…
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NATURANA is taking its highly successful “Hey Boobs!” campaign into its second chapter; with Hug Your Individuality. The bodywear brand makes another powerful statement for self-acceptance, diversity, and embracing one’s…
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This unmissable women’s fashion event in Milan once again attracted buyers and media from five continents held from 27th February to March 2nd. Supported by the Municipality of Milan and…
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Launched in 2021 British luxury brand Naia Beach was created by best friends and business partners Tess Daly and Gayle Lawton with one clear vision to empower women and make…
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With comfort and health in mind, the lingerie experts at Bravado Designs are thrilled to unveil the latest launch – introducing the all-new Light Impact Sports bra. Adding to the…
