adidas announced today that Riccardo Calafiori is the first ever ambassador for the brand’s range of underwear. To introduce the Active Flex Collection, Riccardo has been captured as he has…
Menswear
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10 out of 10 – the new daywear range for men – everyday essentials with a touch of luxury from mey! The men’s exclusive 10 out of 10 daywear range…
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Concrete Concept Sales Agency and Generous APE (online sustainable platform) opened two retail in-store concessions by teaming up with The Morley Group (in Morley’s Brixton and Camp Hopson in Newbury).…
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»Living my Life« is the motto of the Lisca Spring-Summer 2025 collection on the occasion of Lisca’s 70th anniversary. The key focus is to create an affordable everyday luxury for…
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Schiesser launch a new NOS men’s underwear collection in PremiumCotton: with a particularly high organic cotton content of 95% combined with the exceptional single-layer finish under the arm of the…
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This Friday Underlines talks to Greg Taylor, a Sydney-based entrepreneur who founded the cult underwear brand, Step One in 2017. Greg turned Step One it into a publicly listed company…
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HJ Hall introduce key product updates to its underwear and thermal collections. Its latest product offering continues the brand’s dedication to experience, innovation and design creativity. HJ Hall continues to…
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STEP ONE’S entrance into John Lewis marks a significant milestone for the business in the UK. This strategic partnership is a pivotal step for the brand as it ventures into…
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Hanro celebrates its 140th anniversary this year and have introduced a special anniversary collection. Firstly for women’s underwear the anniversary collection is named after strong women who have played a…
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The meystory capsule collection for spring/summer 2024 is all about Natural Craft. This high-quality design capsule from mey combines an artisanal spirit with the expertise and heritage of mey’s German…
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A brand with roots in both London and Tokyo, Velarof creates eclectic underwear for the modern gentleman. Combining the best of Japanese style and innovation with British influences and luxurious…
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IN-HUB SHOP of London is a pop up space of art and design that celebrates independent brands from fashion, jewellery, art and lifestyle. Nestled in New Bond Street, the pop-up…