Maternity

Hotmilk, a global leader in maternity lingerie, is thrilled to announce the launch of Flawless, a wirefree bra designed specifically for larger-busted mums. Available in sizes 10-16 F-J and 18-20 F-H, Flawless redefines…

If you listen closely, you might hear cheers of joy from big-busted mums everywhere. Finally, there’s a wire-free bra that truly lifts, shapes, and separates. Welcome to the newest addition…

The Mutha Project which goes live on 19th September is the brainchild of founder, Giorgina Falcone. After struggling to find colourful, comfortable underwear during her second pregnancy, Giorge decided to…

Developed and tested by a  ‘leaky’ mum for leaky mums, the new Lesh FREEFLO Leakproof Nursing bra fully protects breastfeeding women from heavy milk leaks. Created by Kat Fellows who…

Hotmilk Lingerie celebrates the first anniversary of its groundbreaking partnership with with legendary lingerie brand, Victoria’s Secret. The collaboration has marked a pivotal moment in Hotmilk’s growth, underscoring its expanding…

Maternity and nursing lingerie experts, Bravado Designs, is delighted to further support women entering motherhood with its latest developments, as the brand unveils a new Extended Cup sizing option in…

This Friday Underlines talks with Lisa Ebbings, founder of Hotmilk Lingerie, about how her personal experiences brought her to the world of maternity and nursing lingerie. The brand is returning…

Lingerie experts, Bravado Designs, are thrilled to welcome the new Scoop neck maternity and nursing bra, a truly thoughtful and adaptive style, uniquely designed to hold and mould a mother’s…

Bravado Designs, unveils 3 brand new colours in its best-selling Body Silk Seamless Bra. Still a firm favourite, the Body Silk Seamless Bra that is seam-free yet figure hugging, introduces…

For the Creators is the prtemier UK rental, subscription and transactional platform providing maternitywear offering on one omnichannel, hailed as the destination for modern motherhood. Lyndsay Mason became a mother…

This Friday Underlines has the pleasure of chatting with Nicole McCasey, appointed as President of Bravado Designs (maternity and nursing award-winning brand) in August 2023. Born in Canada to Canadian…

Bravado Designs, the globally recognised, female designed maternity and nursing lingerie brand is thrilled to announce an exciting rebrand this autumn. With a heritage of more than 30 years supporting…