The Wonderland Show opens this weekend from 25-27 January delivering an enthralling blend of must-have brands, innovative labels and new brands to the UK market. Staged in the iconic…
Maternity
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Introducing Bye Bra’s new Maternity Line, thoughtfully crafted to support women through every stage of pregnancy and beyond. Designed with the modern mother in mind, the collection combines innovative stretch…
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For 20 years, Hotmilk has been redefining maternity and nursing lingerie, supporting millions of women through pregnancy, breastfeeding, and beyond. But what happens when the breastfeeding journey ends? The brand…
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Mum of two, innovator and founder of Lesh, Kat Fellows is leading a powerful new charge for modern motherhood with the launch of “Get Your Pink Back”, a bold campaign…
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Intimate apparel brand, Bravado Designs, is delighted to welcome its latest essential range, the Cotton Collection. A true celebration of softness, breathability and effortless elegance, the beautifully engineered Cotton collection…
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Hotmilk, a global leader in maternity lingerie, is thrilled to announce the launch of Flawless, a wirefree bra designed specifically for larger-busted mums. Available in sizes 10-16 F-J and 18-20 F-H, Flawless redefines…
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If you listen closely, you might hear cheers of joy from big-busted mums everywhere. Finally, there’s a wire-free bra that truly lifts, shapes, and separates. Welcome to the newest addition…
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The Mutha Project which goes live on 19th September is the brainchild of founder, Giorgina Falcone. After struggling to find colourful, comfortable underwear during her second pregnancy, Giorge decided to…
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Developed and tested by a ‘leaky’ mum for leaky mums, the new Lesh FREEFLO Leakproof Nursing bra fully protects breastfeeding women from heavy milk leaks. Created by Kat Fellows who…
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Hotmilk Lingerie celebrates the first anniversary of its groundbreaking partnership with with legendary lingerie brand, Victoria’s Secret. The collaboration has marked a pivotal moment in Hotmilk’s growth, underscoring its expanding…
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Maternity and nursing lingerie experts, Bravado Designs, is delighted to further support women entering motherhood with its latest developments, as the brand unveils a new Extended Cup sizing option in…
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This Friday Underlines talks with Lisa Ebbings, founder of Hotmilk Lingerie, about how her personal experiences brought her to the world of maternity and nursing lingerie. The brand is returning…

