Oola Lingerie, the brand redefining plus-size lingerie with luxury, fit, and function, is proud to announce the launch of its debut swimwear collection. Launching at the end of March 2025,…
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NATURANA is taking its highly successful “Hey Boobs!” campaign into its second chapter; with Hug Your Individuality. The bodywear brand makes another powerful statement for self-acceptance, diversity, and embracing one’s…
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This unmissable women’s fashion event in Milan once again attracted buyers and media from five continents held from 27th February to March 2nd. Supported by the Municipality of Milan and…
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Launched in 2021 British luxury brand Naia Beach was created by best friends and business partners Tess Daly and Gayle Lawton with one clear vision to empower women and make…
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With comfort and health in mind, the lingerie experts at Bravado Designs are thrilled to unveil the latest launch – introducing the all-new Light Impact Sports bra. Adding to the…
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For four decades, HANRO‘s ‘Cotton Seamless’ spaghetti top has redefined premium underwear with unrivalled comfort and timeless elegance. A symbol of stylish minimalism, the iconic piece has become a bestseller.…
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Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded…
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Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…
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Miraclesuit® introduces Body by Miraclesuit™, a groundbreaking collection of shaping dresses that bring the brand’s signature sculpting technology to a line of ready-to-wear designs. With over 35 years of swimwear…
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Splash is one of the world’s most prestigious fashion trade show events, celebrated for bringing together the finest in luxury fashion with influential buyers and industry leaders from across the…
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ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official…
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This week Underlines speaks with Rachel Jenkins, MD of Curvy Kate, who has spent most of her adult life working with lingerie brands and in lingerie retailing with teams as…
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