British lingerie retailer Little Women.com has partnered with Brarista to launch the world’s first AI bra fitting solution. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist, and…
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Products
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The upcoming edition of Splash Paris, the leading tradeshow dedicated to resortwear, is taking place from 28–30 June 2025 in the heart of Paris. Returning to the popular venue of…
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adidas announced today that Riccardo Calafiori is the first ever ambassador for the brand’s range of underwear. To introduce the Active Flex Collection, Riccardo has been captured as he has…
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This season, Eberjey is honouring the women who shape us in their Mother’s Day collection (11th May) — from their strength, their softness, and their unwavering love. The chose Elsa…
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Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x…
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Wirefree bra maker Royce has unveiled its refreshed branding, incorporating a new look logo, strapline and brand colour pallet. Launched this April with a new and improved website, the branding…
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WUKA has linked with partner GenM to join Tesco’s ground-breaking first ever menopause-friendly bay, the UK’s first permanent in-store fixture dedicated to MTick-certified products supporting the 48 signs of menopause. This milestone ensures greater…
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Pudding, the leading bra fitting trainer to lingerie businesses across the world is collaborating with Cancer Research UK to offer bra fitting trainees a Cancer UK Endorsed Qualitification and to…
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Simone Pérèle has become the first luxury French lingerie house to add period pants options to two of their collections, thanks to a strategic partnership with trusted French brand, Smoon.…
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Vivi Leigh London is a new lingerie brand created by Arena Page, a technical designer with over 11 years’ experience in the luxury and couture fashion world. Her collection is…
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On this day of Transgender Visibility Ms A London is excited to announce a collaboration with London lingerie boutique Tallulah. Tallulah has been in Islington for over twenty years, offering…
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Oola Lingerie, the brand redefining plus-size lingerie with luxury, fit, and function, is proud to announce the launch of its debut swimwear collection. Launching at the end of March 2025,…
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