This Friday Underlines chats to Alex Tymann, Co-Founder and CEO of Hedoine, erstwhile the ‘world’s best tights and overknees’. Lauded by the fashion press, we wanted to find out more…
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Products
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MAAREE Spots ‘Shockingly’ Similar Sports Bra Design, Released by Major Sports Apparel Retailer, Champion Shock Absorber
by UnderlinesUK-based sports bra brand MAAREE has raised concerns regarding a recently launched sports bra by Champion Shock Absorber which, in MAAREE’s view, appears materially similar to its award-winning Solidarity Sports…
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Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
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Powerplay, a global leader in licensed bodywear, which specialises in Design, Marketing & Distribution of Underwear, Loungewear, Nightwear, Swimwear, Slippers, Socks & Towels has unveiled Reebok’s new Spring/Summer 2026 underwear collection, exclusive to…
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WUKA, the UK’s leading female-founded B Corp in sustainable period care, has expanded its partnership with Tesco, growing from fewer than 300 stores to more than 1,800 stores nationwide. For the first time…
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Italian lingerie powerhouse Intimissimi is proud to announce celebrated singer-songwriter Lily Allen as its new UK ambassador. The campaign features the West End Girl star modelling the much-anticipated Spring/Summer 2026 collection,…
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NAIA Beach, the luxury lifestyle swim, resort, and activewear brand celebrated for its women’s collections, is proud to announce the launch of NAIA Men, a new line of swim shorts…
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HANRO atelier pays homage to the tradition of craftsmanship and the people behind it. It honors and celebrates the brand’s heritage, bringing it to life again and again. As a platform for…
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New Zealand brand, Hotmilk, launched Evolve in October 2025 and announce that the collection is now available and shipping to the UK — the brand is actively seeking retail partners…
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Former customers of Bra Sisters, the specialist post breast cancer lingerie & bra fitting service, received a welcome surprise recently. After 5 years of giving women a better choice of bras…
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May 2026 sees the launch of London Swim Week: a new fashion platform supporting cancer survivors and clean water charity. Organised by Helen Anderson, the London Swim Week is conceived…
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Founded in 1876, Chantelle remains an independent, family-owned French company renowned for its distinguished craftsmanship. From the earliest corsets and the innovation of elastic fabrics, leading to the creation of…
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