European men’s underwear brand Walking Jack launched in 2018 in Greece, offering comfortable underwear in timeless designs, high quality fabrics and contemporary, form-fitting styles. The collections combine popular solids, such…
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ISpy!
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New British lingerie brand Posie debuts for Autumn/Winter 2019 with the ‘Transfigure’ collection. Manufactured to the highest ethical standards in the UK, the luxury, eco conscious lingerie brand encourages women to…
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Launched in April, founders Aja Smith and Samantha WongShue are proud to introduce Forever Summer Swim, offering a curated collections of swim and athletic wear designed by women with size…
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A new female led fashion-tech brand claims to be revolutionising the bra, from fit to new underwires, using 3D scan and 3D printing technologies as well as in-house developed software.…
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Witty and glamorous, Parioca is a Brazilian boardshort brand that, just like its name, combines a Carioca bossa with the Parisian je ne sais quoi. Inspired by these two cultures,…
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Malibu raised swimwear designer and founder of Frankies Bikinis, Francesca Aiello speaks to Underlines about her inspirations and plans for the future of the brand. The youngest designer to ever showcase…
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Mastrioni, the premium award-winning men’s underwear brand from London, has released its new Silver and Bronze Triple Panther collection. The collection features trunks and briefs in a number of vibrant…
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THINX, the New York-based company who recently brought period-proof underwear to the UK is now introducing their sister brand, Icon underwear, for women with bladder leaks. Available in light (6 tsp)…
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Seeking to sensually blur the often rigid lines of outerwear and underwear, Lenoir is the new luxury lingerie house founded by Kristin Prim, a 24-year-old recognised worldwide for her already…
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Maison Marie Saint Pierre and SHAN unite to unveil a first capsule collection of luxury techno-poolwear. Created to prolong moments of relaxation, the collection offers 35 interchangeable pieces balancing luxury…
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Former showgirl Mariesa Mae is using her years of experience crafting her own unique costumes for performances to create a collection that dares to be different. Combining silk, leather, and…
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Designed in Germany, Opaak offers eco-friendly and ethically sustainable collections in sporty silhouettes with elements from ready-to-wear. The line’s clean design is finished with a selection of functional trims and…
