Simply Hosiery is owned by Katrina Shiers and has been operating since 2001. A family business, they have expanded into lingerie. How has the COVID-19 crisis affected online sales? Have…
Shops
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MySmartyPants is a pure play etailer owned and managed by Joanne and Guy Jaques, operating since 2011. How has the COVID-19 crisis affected online sales? Have you noticed spikes or…
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Jane Garner shares her view as partner with Adam Davies in Deadgoodundies.com, online only retailer of men’s underwear and swimwear brands from all over the world since 2007. How has…
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From today Underlines Magazine examines the experiences of specialist pure play e-tailers during the COVID-19 crisis and the extended lockdown period in the UK. Beautifully Undressed is an online luxury…
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Perfect Fit of Keynsham is now owned and managed by Debbie French since 2016. It has been a successful business since 1991. When did you close your shop? I closed…
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Germany plans to let smaller shops reopen next week (Monday 20th April) after the shutdown, and to start reopening schools in early May – but Europe’s biggest economy is keeping…
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Tallulah Lingerie is situated in Islington, London, and owner Nicola Adams opened the shop in November 2003. Nicola is passionate about her business: “I think I am still in shock at the…
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Jenna Barnes founded her brand Raine & Bea in 2013 and opened the Raine & Bea boutique in December 2018 in Clitheroe. She stocks Raine & Bea, Studio Pia, Something…
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Launching this week, John Lewis will be boosting support for today’s ‘Virtual Britain’ by transforming and adapting its in-store services and taking them online for the first time to meet…
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Foundations of Nantwich is owned by Karen Flannery and Kate Hinton who took over the long standing business in 2015. Foundations closed its doors on Monday 23rd March and it does…
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UnderlinesMagazine.com speaks to Georgina Willis, owner of Guilt Lingerie in Petworth open since September 2006. I closed the shop on Monday 23 March, following Mothers’ Day weekend. Guilt has a…
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Next in Underlines’ series of interviews with independent lingerie shops, is Bellus Amor of Hartlepool, opened in 2018 and owned by Amy Hanlon. Saturday 21st March was my last day…