Parisian lingerie brand , Aubade, a synonym for French seduction and savoir-faire, takes a significant step in their expansion strategy by unveiling a new, 18 square metres long corner in…
Industry
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Coco de Mer has made its Knightsbridge boutique permanent due to strong sales in six months as a pop-up. In a big vote of confidence for the high street, owner and…
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The atmospheric backdrop of the English Garden, culinary delights and, above all, many moving moments accompanied the STAR BEST SHOP AWARDS for the 18th time to the best lingerie specialist…
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This Friday we chat to Steve Philpott, founder and CEO of Bond-Eye Australia, about the family of brands which now includes Artesands and Sea Level as well as the eponymous…
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SCHIESSER is working with its partners to make the best possible use of existing resources – one of their solutions is recycled hangers. Sustainability has long been an integral part…
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As global regulations and increased customer concern drive the demand for sustainable products, forward thinking brands are increasingly turning to natural materials as a sustainable alternative. “Natural Materials: The Path…
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This Friday Underlines chats to Eleanor Tuohy, Founder of the Wildness brand and e-commerce site – a company that had its beginnings in personal misfortune and family bereavement. However her…
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ROICA™ by Asahi Kasei and TENCEL™ by Lenzing to continue the joint efforts to create a new generation of circular driven innovations
by UnderlinesThe partnership between ROICA™ by Asahi Kasei, a pioneer in premium stretch fibre and TENCEL™ by Lenzing, a leader in wood-based cellulosic textile fibres continues in introducing a concept of…
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Soak Wash Inc. has announced that their signature product – Soak gentle laundry soap – is now available at the world’s leading luxury department store —Harrods in London. Speaking of…
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British sustainable underwear brand, Nudea, is now available across North America via Nordstrom from 4th July. Nudea’s much-loved best sellers including sleep, seamless and organic cotton will now be readily…
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Intimissimi has just launched a new space near Oxford Circus Underground Station, above its flagship store, at 266 – 270 Regent St. London. The new space has been rebranded as…
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This Friday Underlines talks with Lisa Ebbings, founder of Hotmilk Lingerie, about how her personal experiences brought her to the world of maternity and nursing lingerie. The brand is returning…

