Mare di Moda held in Cannes this month makes a strong case for the continuance and value of B2B events. Specialised, high quality trade shows with unique content are irreplaceable…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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At the start of Breast Cancer Awareness Month Underlines is delighted to welcome its latest contributor both online and in print, Janice Holmes of Janice Rose Lingerie Janice Holmes…
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Janira presents Spring-Summer 2026 collections in lingerie, homewear, outerwear, and Janmen
by UnderlinesA world of natural fabric solutions – Janira’s SS26 season reinforces the brand’s commitment to natural-origin fabrics, specially designed for women’s lingerie. A universe of solutions and products that combine…
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The SwimShow will present a curated mix of swim, resort, lingerie and intimate apparel at Edit SwimShow x Curve (as reported by WWD late last week). SwimShow, the longest-running swim…
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The LYCRA Company, a global leader in developing fibre and technology solutions for the apparel and personal care industries, today announced two strategic leadership moves to accelerate innovation and growth.…
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Leading independent retailers association, British Independent Retailers Association (BIRA), has welcomed the government’s announcement of a £5 billion Pride in Place programme, saying it will provide the kind of support…
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Boobydoo Announces Groundbreaking Partnership with Brarista to Revolutionise Sports Bra Fitting
by UnderlinesBoobydoo, the UK’s leading sports bra experts, today announced a new partnership with Brarista, the pioneering AI bra-fitting technology company. This collaboration will see boobydoo integrate Brarista’s advanced AI solution…
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Heptathlon Olympic gold medallist Denise is the new face of luxury lingerie and sexual wellness brand Coco de Mer’s ‘Icons’ collection at the age of 53. The Icons lingerie collection…
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Oxford Fashion Studio Celebrates 10 Years with Landmark London Fashion Week SS26 Shows
by UnderlinesLondon, UK September, 2025 – Oxford Fashion Studio marked a decade of championing independent fashion with a landmark 10th Anniversary Season at London Fashion Week SS26, hosted at Devonshire Square.…
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NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes
by UnderlinesThe brand’s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda…
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Future Fabrics Expo returns in 2026 — bringing more pioneering suppliers, more groundbreaking innovations and more opportunities to explore the materials that represent the much needed change for fashion, home, interiors, and beyond. As the world’s largest…
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These days, bricks and mortar retail has to be a wow experience if we are to entice customers in; get them to stay; buy and come back again and again.…
