CURVE PRESENTS OBJECT OF DESIRE

Curve Expo New York this weekend presented their latest collection of brands in Object of Desire – refined, commercially edited selection curated by Molly Jane and Bok Goodall. The February 2026 showcase balanced high-design, covetable lingerie with brands addressing clear gaps in the market, including adaptive lingerie, post-implant solutions, and inclusive design approaches. Designers demonstrated how functional design and considered construction can coexist with elevated aesthetics.

Each Object of Desire brand was featured in the catwalk presentation at Curve NY, bringing the full edit to life on the runway, and was also showcased at the Journelle Soho store, extending the experience into a live retail setting. On Saturday night prior to the exhibition, Journelle hosted an Object of Desire event that drew a packed crowd of buyers and press, underscoring strong industry engagement and the commercial relevance of the curated selection.

Our focus this season was on brands that combine strong design with real-world relevance.  By expanding the definition of desirability, we were able to highlight collections that meet a broader range of customers without compromising on quality, beauty, or commercial potential. We look forward to the next edition in August.”

Molly Jane, co-curator of Object of Desire

Ihuoma – Founder Annabelle Mu’azu made her Curve debut as Ihuoma continued to gain traction in its strongest market, the US, attracting interest from several new boutiques and embracing Object of Desire as a thoughtfully curated platform for emerging brands.

Coco de Mer – Celebrating its 25th anniversary, Coco de Mer returned to Curve via OOD after a brief hiatus, using the show to reaffirm its commitment to wholesale with a collection balancing freshness and continuity.

 

Iteration – Driven by a 1,200-strong community, Iteration presented comfort-led lingerie engineered around real wearer feedback, combining ultra-soft fabrics with an inclusive size range.

Neyi – Specialising in silk and natural fibres, Neyi showcased gentle, skin-friendly pieces, with silk cotton layers and naturally dyed hues (think cherry blossom and birch) creating a refined, understated palette.

Ciso Atelier – Following a successful OOD debut last August, Ciso Atelier strengthened its international presence at Curve, with Journelle as a new stockist marking a key milestone for founder Teca.

Rolling – Returning to OOD, the Brazilian pole-dancing brand presented its playful ‘Naughty Picnic’ collection, featuring gingham and fruit prints as the label continued its upward growth.

Somewhere Never – Making its first move into wholesale, Somewhere Never challenged traditional lingerie norms with bold colour, graphic embroidery and fashion-led silhouettes designed to be seen.

Figiura – Backed by data and extensive R&D, Figiura presented its IP-led fit solution designed specifically for women with breast implants, addressing comfort and support as a core standard.

Lorrete – New to wholesale, Lorrete made a confident showing at OOD with elegant, easy-to-wear pieces that balanced simplicity and sophistication.

Springrose – Making its trade show debut at Curve, Springrose showcased patented adaptive intimates focused on independence, innovation and an inclusive size range, and closed the show writing its first orders.

Soreil – Back at OOD, Soreil received strong buyer response to its refined bridal offering and limited-edition Cosmos collection, picking up new accounts across the show.

Ms A London – Returning to Curve, Ms A London reinforced founder Bok Goodall’s belief in universal inclusivity, as buyers consistently recognised trans women as part of their customer base.