SwimShow, the longest-running swim and resortwear trade show in the United States expanded its platform this fall with EDIT SwimShow x Curve, a collaborative event with the intimate apparel tradeshow Curve, held on October 27 and 28 at Mr. C, Coconut Grove. The new EDIT show delivered a highly curated environment that connected swim, resort, lingerie, and intimate apparel brands with top retailers, buyers, and media, presenting a mix of SS26, resort, and immediate collections.
Positioned as a complementary market to SwimShow’s flagship summer event, the inaugural edition of EDIT offered a focused, boutique-style experience that emphasized discovery, niche collections, and cross-category opportunities. The partnership with Curve brought a fresh dimension to Miami’s fashion calendar, uniting two leading trade show organizers in a successful joint effort that spotlighted the intersection of swimwear and intimates.
Elevated Curation and Global Participation
EDIT SwimShow featured a curated lineup of brands that embody innovation, craftsmanship, and style across swim, resort, accessories, lingerie, and loungewear. This October market served as a strategic opportunity for buyers to source capsule collections, immediate and pre-season deliveries, along with discussions with brands surrounding holiday-ready assortments, while brands gained a platform to test new concepts with key industry decision-makers. Exhibiting brands included Vitamin A, Michael Kors, Kate Spade New York, Carmen Marc Valvo, Chantelle, Luli Fama, Leonisa, Onda de Mar, Vince Camuto, Helen Jon, Lauren Bentley, America & Beyond, Lida, Muche et Muchette, Touché, Le Club, Rio de Sol, Sunny Mare, Salty Mermaid, Perlavera, Salrosa, Z&L Europe, Madeleine Fig, Cappuccini, Laura Escobar, Sand Mother, Milo, Piccola, Made on Grand, Miami Chains & Co., Zemra.
Strategic Collaborations
EDIT SwimShow x Curve reflected SwimShow’s continued commitment to fostering partnerships that expand reach and create meaningful growth opportunities for brands. By uniting the swim, resort, lingerie, and intimate apparel communities, the event cultivated new synergies across categories and reinforced Miami’s position as a dynamic, year-round hub for fashion and lifestyle markets.
This year’s edition introduced a series of engaging activations designed to connect and inspire. Highlights included a SwimSocial Hour in partnership with LALO Tequila, a rejuvenating sound bath experience led by local Miami instructor Alma Frequenz, and a post-class indulgence featuring Repêchage Hydrating Masks to help participants start their day feeling refreshed and revitalized. The event also featured the Radiate Happy Hour, sponsored by Radiate Kombucha, which brought together designers, buyers, and industry leaders for a refreshing and uplifting networking experience.
Mana Fashion Services presented a curated selection of Biscayne Showroom brands, including Milo, Touche, Laura Escobar, and Onda de Mar, at EDIT SwimShow x Curve, underscoring the show’s dedication to supporting both emerging and established designers. By showcasing its diverse portfolio, Mana Fashion reinforced Miami’s growing role as a global fashion hub and highlighted the powerful alliance between local talent and international markets.
International participation continued to be a cornerstone of the event, with brands from Latin America, Europe, and the U.S. showcasing their collections. Attendees experienced a compelling mix of legacy labels and rising designers shaping the future of resort, swim and intimate fashion.
SwimTalks Panels
EDIT SwimShow x Curve hosted a special edition of SwimTalks on the first day of the show, moderated by Natalija Dedic Stojanovic, co-founder of Paraiso Miami Swim Week. The panel, “How Miami Has Catapulted Brands in Resort and Swimwear Through Retail Partnerships,” featured Greg Hanimian of Luli Fama, Sheena Goldhage of Nā Lei Boho Clothier, Judy Stein, Executive Director of SwimShow, and John James Muller, Founder of John James PR.
Panelists discussed Miami’s growing role as a global hub for swim and resortwear, sharing insights on how the city’s culture, retail landscape and collaborative community help brands thrive. The conversation highlighted the importance of partnerships, experiential retail and local engagement in shaping the future of resortwear.
