Elomi Lucie (Eveden)
The August 2025 (3rd-5th) edition of Curve New York will offer a global mix of 150+ brands showcasing their Spring/Summer 2026 intimate apparel, activewear, and loungewear collections as well as merchandise for immediate deliveries.
Skarlett Blue Lust
Simone Perele Love Me
Verdiani
The Organisers have arranged a series of discussions, seminars and faashion shows across the 3 days of the event:
Sunday 3rd August
10.00-11.00am ‘From Sustainability to Sales: How to drive conversions by aligning with consumer values’
A special focus on the shapewear industry and its evolution in recent years (sponsored by Shapellx).
11.00-12.30pm Lingerie & Swim Fashion Show
Latest Trends in Swimwear and Lingerie for 2025 by Eveden group of brands
2.30-4.00pm Lingerie & Swim Fashion Show
Latest Trends in Swimwear and Lingerie for 2025 by Eveden group of brands
Monday 4th August
10.00-11.30am Lingerie & Swimwear Fashion Show
Latest Trends in Swimwear and Lingerie for 2025 by Eveden group of brands
10.30pm-11.30am Trend Forecast for 2026 with three fashion editors (including MJ Day of Sports Illustrated & Madison Rexroat of Elle Magazine).
12.00-1.00pm Fit Focus Fit guru Freddy Zappe shows the latest fitting techniques and how to make every fit a victory!
2.30-4.00pm Lingerie & Swimwear Fashion Show
Latest Trends in Swimwear and Lingerie for 2025 by Eveden group of brands
4.00-5.00pm Speed Dating – sip some bubbly and meet 8 new brands!
Tuesday 5th August
11.00-1.00pm Fit Focus – for beginniners and experienced fitters led by fit guru Freddy Zappe.
Special feature throughout the Show is the Object of Desire area – a must see display of standout brands and this season including Alicetek (Japan), Ciso Atelier (Brazil), Lala Vie (Japan), Noblesse Oblige (The Netherlands), Rolling (Brazil), Sapph (The Netherlands), Soreil Lingerie (Colombia) and Vesey of the USA.
Noblesse Oblige
Off site events include the Best of Intima Awards on the evening of 3rd August (by invitation only) – annual event celebrating the best retailers in class in North America and Canada.
The evening of 4th August sees the VIP Fashion Show at the Hard Rock Hotel (by invitation only) featuring some of the best known and progressive lingerie labels including the British Ms A London brand – the first time globally that a brand designed for transsfeminine population will be featured in a mainstream exhibition and fashion show. A landmark moment for the brand!
A full report will appear next week in www.underlinesmagazine.com
Ms A London on the catwalk at VIP Fashion Show New York
