For the third consecutive year, GUESS continues to elevate luxury beachside experiences with exclusive partnerships across Europe’s most prestigious beach clubs.
Building upon the success of previous collaborations, the brand strengthens its presence in key European markets while introducing new destinations, reaffirming its global beach club strategy and brand reputation. Recognizing the importance of expanding its reach, GUESS has strategically selected countries that represent core business markets, welcoming new partnerships in Greece, Poland, Portugal and the Netherlands, reinforcing the brand’s international footprint. Each venue has been carefully selected and curated to embody exclusivity, breathtaking views, and an unparalleled luxury holiday experience.
At the heart of the 2025 Beach Club concept lies a refined aesthetic and visual identity anchored by the iconic 4G pattern. This signature motif, previously seen in the PF24 bag collection, has been reimagined with a fresh and cohesive design that zones in on a refined visual impact and natural color hues. Inspired by marine landscapes and the coastal lifestyle, the bespoke décor, furnishing, and accessories seamlessly blend in with the surroundings, elevating the venues while maintaining the sophisticated essence of GUESS. Branded elements such as sunbeds, umbrellas, surf boards, and beach accessories further enhance the immersive GUESS experience.
Arienzo Beach Club, Positano, Italy – An Enchanting Coastal Oasis
Arienzo
Arienzo
Bernie’s Beach Club, The Netherlands – A Fusion of Sophistication and Relaxation
Blue Marlin, Ibiza, Spain – The Ultimate Mediterranean Escape
Purobeach Vilamoura, Algarve, Portugal – A Sanctuary of Contemporary Chic
Purobeach
Purobeach
Kalua Beach Club, Mykonos, Greece – New Horizons in a Coastal Paradise
Kalua
Kalua
Ruins, Bodrum, Turkey – Redefining Beachfront Luxury
Yuzu Beach, Çeşme, Turkey – A Turkish Riviera Gem
Sopot Marriot Resort and Spa, Poland
La Fenice, Forte dei Marmi, Italy – Timeless Sophistication on the Tuscan Coast
La Fenice
La Fenice
Paul Marciano, Chief Creative Officer of GUESS, comments:
As GUESS continues to expand its presence in the luxury hospitality sector, the 2025 Beach Club series represent a key milestone in the brand’s global strategy.
This project reflects our commitment to strengthening the GUESS brand across international markets. By collaborating with some of the most renowned beach clubs in Europe, we’re not only strengthening the brand image but we’re also offering holidaymakers with an immersive experience that seamlessly combines fashion, lifestyle, and luxury travel.”
