Source Fashion, the UK’s leading responsible sourcing show, is proud to announce a 12-month strategic collaboration with global environmental action NGO, WRAP (Waste and Resources Action Programme), with activations that will extend far beyond the show floor and reinforce Source Fashion’s long-term commitment to sustainability, circularity, and responsible sourcing within the global fashion industry.
This year-long alliance will see WRAP embedded across Source Fashion’s live and digital platforms, providing expert insight and leadership throughout the next 12 months. The collaboration officially launches at Source Fashion July 2025, 8–10 July, The Grand Hall, Olympia London, where WRAP will play a central role in the event’s thought leadership programme.
Key highlights include a headline debate session led by Mark Sumner, WRAP Textiles Programme Lead, titled ‘If We Started All Over Again, What Would It Look Like?’. The session will reimagine the fashion industry from the ground up, placing sustainability, circularity, and commercial viability at its centre. It will also challenge traditional cost models, advocating for a shift from price-led production to value-driven retailing based on realistic sell-through potential.
Mark Sumner, WRAP Textiles Programme Lead
The seminar programme will also feature a compelling panel session, ‘When will consumers really pay more – are consumers ready? Bringing together, Rachel Gray, Behaviour Change Manager, WRAP with Moderator: Anna Berry, Co-Founder and Director, Retail 100, Berni Yates, Knowledge Exchange Lead CSM, Jo Hooper, CEO and Founder NRBY Clothing to explore one of the sector’s most debated questions: are consumers truly prepared to pay more for sustainable and ethically sourced fashion? While surveys suggest a willingness to spend more, many brands have yet to see this reflected at the tills. This session will examine what it will really take to shift consumer behaviour, how retailers can better align price with purpose, and whether the industry is ready to meet the conscious consumer where they are—or where they’re going.
A Year of Actionable Insight and Digital Engagement
The collaboration extends beyond the July event, delivering a full year of collaborative content and thought leadership. Beginning with the launch of an exclusive podcast featuring Mark Sumner, Source Fashion and WRAP will co-create a stream of impactful digital content, including infographics, social campaigns promoting WRAP initiatives, and expert commentary on Source Fashion’s reports.
Advisory Board Appointment Strengthens Long-Term Collaboration
Further cementing this partnership, Mark Sumner has also joined the Source Fashion Advisory Board. A former academic and respected sustainability leader, Mark Sumner, will help shape the platform’s long-term vision and ensure that sustainability remains at the heart of Source Fashion’s evolution.
In another strategic alliance Source Fashion has partnered with ATMF (Apparel & Textile Manufacturers Federation) to boost British manufacturing. This collaboration will highlight the strengths of UK-based garment and textile manufacturing, promoting ethical production, local supply chains and sustainability. As part of the partnership, ATMF will curate a showcase of UK manufacturers at the upcoming Source Fashion event providing retailers and brands with direct access to suppliers committed to transparency, fair labour practices and responsible sourcing. The initiative reflects Source Fashion’s mission to connect buyers with trusted British and international manufacturers that align with the highest standards of sustainability and ethics.
Founded in 2022, ATMF represents UK garment and textile manufacturers, primarily based in Leicester, a city with deep manufacturing roots. The federation supports the onshoring of production, shorter supply chains, and local job creation, all underpinned by high ethical and environmental standards. The partnership highlights Source Fashion’s drive to boost British manufacturing whilst building a more transparent and sustainable fashion supply chain — one that empowers local industry and meets the needs of conscious consumers.
The Source Fashion Event kicks off next week and you can still apply for entrance and tickets here.
