As the longest-running swim and resort wear trade show, SwimShow returned to the iconic Miami Beach Convention Center to kick off Miami Swim Week. The market shift to June marked a pivotal move in the global swim and resort wear industry, positioning Miami as the official launchpad for the season. SwimShow maintained its reputation as an inclusive platform for brands representing diversity in design, sizing, price point and lifestyle.
This year’s show celebrated a season of innovation and connection, with hundreds of exhibitors showcasing their Spring and Resort 2026 collections to buyers from top retailers worldwide. The lineup featured established favorites like Gottex, Body Glove, Lauren Ralph Lauren, Natori, Red Carter, and Rio de Sol. New additions included Turkish resort and accessory collections Nefes, Jaquette, and Taka. From Colombia, labels such as Mar de Lua, Aguamaria, and Ola Azul joined, while newcomers Arun and Cupshe brought their latest lines to Miami.
Two standout spaces elevated the show floor experience. Mana Fashion Services brought its Biscayne Showroom, a Miami-based concept spotlighting both domestic and international collections year-round. The roster of brands included Noblesse Oblige, 04651, ELE Collection, Lina Lemus, Laino, Ania Designs, Sijam Sleiman, and Dur Doux, unveiling luxe collections and bespoke pieces, further cementing Miami’s position as a global fashion hub. Additionally, the Made in Rio space highlighted emerging Brazilian brands such as Das Meninas Infantil, Nidas, Constantinopla, Zille Rio, and Falesia Carioca.
Recognizing the importance of partnerships in driving industry growth, SwimShow fostered strategic collaborations that extended beyond the show floor. These alliances created new opportunities for brands to expand their reach, access emerging markets, and build connections.
SwimLab x WGSN For the fourth consecutive year, SwimShow partnered with WGSN to present the SwimLab Incubator Program, a dedicated space for four emerging swimwear brands leading in sustainability and innovation. This year’s spotlighted brands included:
● Palmeri, a sustainable swimwear brand inspired by ocean life and active living, was founded by a surfer and free diver. Designed in Galveston, Texas, and handmade in Colombia, the brand blends performance with effortless style.
● Lola Baia, founded by sisters Georgia and Daisy, is a British swimwear brand that draws on 1960s glamour, sustainability, and timeless style. Ethically made in Portugal, each piece uses 100% sustainable fabrics.
● MILO was created in Uruguay by friends Marina and Antonella. Milo designs classic styles made in Brazil’s Rio Grande do Sul using zero-waste full fashion knitting techniques.
● Maia is a Miami-based brand known for its minimal swimwear with bold elegance. Handmade by women in Brazil, Maia pieces feature clean lines, sculpted details, and premium materials.
SwimTalks: this year’s SwimTalks set the stage for fresh ideas and meaningful conversations at SwimShow. The series of panels were held during the first 2 days of the show. SwimTalks presented a curated lineup of influential voices who provided insightful perspectives on the dynamic swimwear industry. The series opened on Saturday with “The Future of Retail Starts Upstream AI, Strategy, and Smarter Selling,” offering a forward-looking perspective on technology’s role in transforming the retail landscape. Later that afternoon, attendees explored upcoming design directions for Spring/Summer 2026 and 2027 in print and styling trends.
On Sunday, the program continued with SwimLab x WGSN Emerging Brands in the Swim Industry, which highlighted innovative new labels including Lola Baia, Palmieri, Maia, and Milo. After this, sustainability took center stage with Colombia’s Sustainable Fashion Playbook, examining how collaboration between policy, industry, and brands is propelling the country’s global influence. The weekend concluded with FGI South Florida Presents: Designed in Miami Swim & Resort Edition, a vibrant celebration of local creativity and design excellence in the swim and resortwear space.
