Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x Sweaty Betty Guide 18. A powerful collaboration blending Sweaty Betty’s unmistakable style with Saucony’s cutting-edge tech and performance expertise, the Saucony x Sweaty Betty Guide 18 redefines what every woman should expect from her running shoe.
Joy Allen-Altimare, Global Chief Marketing Officer for Saucony, explains,
We know performance and style aren’t separate things – they’re essential to each other. This collaboration is about empowering women to feel their best, both in their runs and in every other part of their lives. By combining our bold designs with Saucony’s innovative performance technology, we’ve created something that truly supports and elevates women, whether they’re on the track, in the gym, or going about their day.”
Engineered for runners prioritising consistency, comfort and support in their daily runs, the Saucony x Sweaty Betty Guide 18 features Saucony’s exclusive PWRRUN foam and Center Path Technology, which keeps the foot centered and supported to deliver a best-in-class underfoot experience by maintaining a standard centerline. Additionally, the shoe’s distinct rocker shape helps run more naturally and gives it a sleek look that fits well with today’s active style.
“Recognising that performance footwear is now a fashion statement for race day or the daily run is key,” added Kerry Williams, Chief Marketing Officer at Sweaty Betty. “The Guide 18 respects this cultural shift by offering uncompromising performance wrapped in design elements that speak to the style-inspired runner.”
