Moda x Pure is set to make its highly anticipated debut at Spring Fair 2025, taking place from 2–5 February at Birmingham NEC. This dynamic event will bring together four vibrant sectors—Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch—alongside a rich programme of inspiring content, establishing itself as the ultimate destination for fashion buyers and industry professionals.
Soraya Gadelrab, Event Director at Spring Fair, said,:
We are thrilled to launch Moda x Pure at Spring Fair 2025, bringing together a curated selection of brands and destinations under one roof. With trend-led catwalk shows, insightful seminars, and innovative collections, this is a must-attend event for the industry. Whether seeking sustainable jewellery, cutting-edge accessories, or the latest in womenswear, Moda x Pure will offer something to inspire and excite every buyer.”
The Moda x Pure Catwalk will present three shows daily, bringing key trends to life. The catwalk will be curated by Cult of Fashion, and will showcase comprehensive looks from exhibitors, offering unparalleled inspiration and highlighting the season’s must-have styles.
Moo Chuu
The stage will also feature engaging panel discussions and invaluable retail insights, with speakers exploring topics such as sustainability, technological advancements, and the must-have trends for the new season. Visionary entrepreneur Andrew Xeni, founder of the eco-conscious brand Nobody’s Child, will share his expertise and innovative perspectives in an inspiring session, with the full lineup announced in the new year.
Visitors can take a stylish break at the Moda x Pure Fashion Café,a fashion-inspired coffee bar designed to combine relaxation with inspiration. Featuring interactive pop-up activations that buyers and retailers can replicate in their own stores, the café offers more than just coffee—it’s a hands-on showcase of how in-store experiences can revitalise the high street. Ideal for a quick recharge and a dose of creative inspiration.
South Beach
