Scarlett Gasque is excited to announce the appointment of Tina Gershoff as its new Chief Executive Officer and President. With over two decades of experience in scaling and transforming businesses within the women’s fashion apparel sector, Tina will spearhead Scarlett Gasque’s growth initiatives in the U.S. market.
Tina brings a wealth of expertise in multi-channel business development, encompassing e-commerce, retail, and wholesale operations. Her proven track record in working closely with founders, driving high-level growth, expanding and localizing market presence, and optimising operational efficiencies aligns perfectly with Scarlett Gasque’s vision for the future. Tina’s focus is to enhance the brand’s footprint across the U.S., build company culture, cultivate new business opportunities, and strengthen existing partnerships with New York-based marketing agency The Charles Group and L.A.-based PR agency The
POP Group.
As President of the Americas at Wolford, Tina generated a profitable growth path, revitalising the brand’s presence across the region. At Kirna Zabête, she served as both President and Advisory Board Member, playing a crucial role in steering the company through strategic transformation. Previously, Tina was a key executive at Theory, where she was instrumental in executing a major business turnaround, and at INTERMIX, where she oversaw rapid retail expansion and their best performance in history.
Scarlett Gasque’s Canadian founder and creative director, Chloé Rogers, will work closely with Tina Gershoff to grow the brand’s presence in the U.S. Rogers will oversee the brand’s strategy and ensure the continuation of its innovative spirit and dedication to empowering women through fashion.
Tina explains,
“We complement each other beautifully, with Chloé focused on creative while I focus on commerce. Scarlett Gasque is more than luxury lingerie; we are a unique lifestyle brand, anchoring off the most intimate pieces that lie closest to our body—the natural way of dressing and layering every day. Scarlett Gasque is meant to be seen, and the U.S. client is anxiously awaiting our arrival.”
The team at Scarlett Gasque worked with the legendary photographer Ellen von Unwerth, whose evocative images generated industry buzz. With features in prestigious publications like Vogue, Elle, and others, Scarlett Gasque continues to inspire and uplift women across the globe, encouraging them to embrace their authentic selves with confidence and style.
Chloé comments,
We are thrilled to welcome Tina to the Scarlett Gasque family as our new CEO. Her
visionary leadership and deep industry expertise align perfectly with our brand’s commitment to quality
and style. Tina’s passion for empowering women through fashion will be instrumental in driving our
mission forward, and I am confident that under her guidance, Scarlett Gasque will continue to flourish and
inspire.”
Recognizing the growing importance of digital engagement, Scarlett Gasque is enhancing its online platforms to offer a seamless shopping experience and reach a broader audience across the US and globally. This expansion includes interactive features, enhanced customer service, and engaging content that reflects the brand’s unique identity and values. By strengthening its online presence, Scarlett Gasque aims to reach new markets, foster deeper connections with its customers, and make its luxury offerings more accessible to fashion enthusiasts across the globe.
In 2025, the brand is set to launch its first-ever ready-to-wear collection, blending its signature elegance with modern versatility. This new line aims to make luxury fashion more accessible, offering high-quality, stylish pieces for everyday wear. The launch marks an exciting expansion for the brand, traditionally known for its bespoke designs, as it enters the contemporary fashion market.
