Source Fashion welcomed a throng of high-calibre visitors and retailers across the three day show including Rixo, John Lewis, ASOS, Lipsy, British Heart Foundation, TikTok Shop, Ghost, Toast, Bo & Tee (Oh Polly), House of Fraser, Coast, Next, Urban Outfitters, N Brown, Love & Roses, Jeff Banks London, River Island, The Oxford Shirt Company, Finisterre, Harrods, TJX Clarks, French Connection, Lyle & Scott, Paul Smith, PepsiCo, Reiss, Jaded, River Island, Sainsburys, Very Group, AX Paris, Debenhams, Hunter, Boden, Amazon and many more eager to discover responsible high-quality fashion suppliers and new sourcing markets.
It is the show’s last edition in the National Hall at Olympia as it evolves and moves into the bigger Grand Hall space for February 2025. Source Fashion is now the largest garment manufacturing show in Europe, attracting hundreds of exhibitors with visitor numbers increasing by 120% since last July. Source Luxury has tripled in size since its launch at February’s show, and the show looks forward to launching footwear and leather in February 2025.
Currently sectioned by country, from February the show will be edited by product category, incorporating Womenswear, Menswear, Footwear, Accessories, Source Luxury, and Technology & Services.
Suzanne Ellingham, Director – Source Events, Hyve Group said:,
We have a unique growth story. Since launching the show last year we have doubled down on our purpose, simply to help buyers buy better and it has connected with the fashion community. There is a clear need in the marketplace to find responsible manufacturers and to help retailers, brands and wholesalers build transparent, responsible, supply chains behind the beautiful products consumers love. The result is we sold out for July 24 in the National Hall.
As we look to February and the expansion and launch into new sectors, it becomes clear that it is the support of our partners, agents and funding bodies, and importantly the buying community, which is driving the show from strength to strength. Our move into the Grand Hall will allow us to continue to build on this growth, fuelling range creation across womenswear, menswear, accessories and footwear and championing, as we always have, responsible production. We will continue to create a place where our community can learn and exchange ideas and drive change within their own businesses.”
The February Show will be housed alongside Pure London x JATC running 9th – 11th February 2025, emphasising the importance of both creation and curation in the business of fashion. Create your ranges at Source Fashion, or Curate your in-store collections at Pure London x JATC.
For over 30 years, Hyve has been at the heart of the UK fashion buying community, creating unforgettable fashion experiences and opportunities. From February 2025, the aim is to recognise the comprehensive fashion ecosystem it now services and respond to the needs of that community.
Gloria Sandrucci, Event Director, Pure London, Hyve Group said:
This is an exciting new story for our fashion retail shows driven by the feedback and needs of the buying community. We are proud to present Create/Curate, an initiative that underscores the significance of our events as a unified fashion destination. Whether creating a range or curating a collection, this joint proposition inspires better buying and empowers responsible production, clearly showcasing our role as the essential destination for fashion professionals.
Together we will foster a new ecosystem that fuels the fashion industry by recognising the interconnectivity of our visitors and exhibitors. This new approach enables us to support the industry at scale and provide buyers with a proposition that meets their requirements.”
