After the success of Lounge’s retail pop-ups in London, Manchester, Birmingham and Berlin, the company announce the opening of their first store in Westfield White city later this year.
Founder and Chief Executive officer, Dan Marsden commented:
Going into physical retail was always part of the game plan for Lounge. There was a question mark over this once COVID hit but interestingly the demand for in real life experiences and shopping has come back stronger than ever; especially within our world of underwear, the need for our customer to want to touch, feel and try on product is essential and our popu-ups have only cemented this fact. We are hugely excited to transform the way underwear is presented within retail and bring it into the 21st Century.”
The design is aspirational, moden and welcoming with Lounge fit experts providing fitting, size and style advice to support, empower and uplift the Lounge community. Customers will be able to choose whether they want to be fitted by a fit expert of independently with guided advice available in the fitting rooms.
An extensive range of sizes and styles will be offered in all categories (underwear, intimates, apparel, sleep and swim) in sizes up to 40G/3XL.
