The Own Your Confidence campaign launched on 1st June 2023 is dedicated to women celebrating women. Mel B and Pour Moi join forces with the shared belief that everybody deserves to feel confident no matter what shape, size or skin tone they may be.
The campaign introduces ‘Mel B’ aka Scary Spice, her daughter Phoenix Brown and mother Andrea Brown in a multi-generational promotion. Michael Thomson CEO and founder of Pour Moi says:
We believe that everybody should feel confident and empowered to be unapologetically themselves. That’s why we couldn’t resist sharing this journey with Mel B. Charismatic, confident and a true inspiration to many women, Mel B embodies everything our Own Your Confidence campaign stands for. It was a no brainer to have her, and her family help us spread the feel your fabulous vibes!”
Mel B, along with Pour Moi, hand-selected a range of fabulous products across lingerie, swim and beachwear with her favourite confidence boosting pieces include the Paradiso, Cali and Casablance swimwear lines, alongside Pour Moi’s Constance, Logo and India Eyelash lingerie sets and showstopping Leopard Couture padded bustier which emulates Mel’s Iconic Scary Spice look.
Speaking of the campaign, Mel B states:
I love that Pour Moi’s philosophy is about feeling fabulous, feeling confident and celebrating women of all shapes, sizes and ages. It’s about being real, not being edited and not taking ourselves too seriously. I love that it was a collaborative experience – it was my idea to include my mum and my daughter at the shoot and we had so much fun!” I love their lingerie and swimwear and how it makes me feel. It means a lot to me that Pour Moi are making a donation to Women’s Aid to support the campaign.”
As part of the campaign Pour Moi and Mel B both agreed on no airbrushing on all campaign imagery. Pour Moi are also making a donation to Women’s Aid, of which Mel B and her daughter Phoenix are proud patrons.
All photographs by Jay Mayson for Pour Moi
