Check out Natalie Joseph Lingerie, a new luxury UK based lingerie brand for women with a large bust and a small frame. The innovative brand announced its launch having successfully raised over £13,000 during 2020 lockdown through the NatWest Back Her Business and Crowdfunder UK campaign.
As a triple award-winning hair colour stylist, Natalie declares that she was not put on this earth to do just one thing, or just to work on someone else’s dream. Natalie was determined to use the lockdown to pursue her dreams, rebrand herself as a lingerie designer.
Natalie Joseph Lingerie focuses on women between the ages 30 to 50, whose bodies have naturally evolved from their 30’s, who have the problem of pain and discomfort due to having large heavy breasts. The highly anticipated, clever, and beautiful yet functional collection was carefully designed to align with the needs and wants of curvy, fuller bust women. The brand created a one stop shop dedicated to providing the consumers with additional products such as sports bras, bra accessories, and a bespoke bra fitting consultation service.
The Legacy collection is designed for comfort and shape control for a smoother silhouette so that women feel confident, sexy, supported, and comfortable at all times. The Legacy collection includes the Camille long-line underwired bra, the Camille long-line wired-free bra in sizes from 30F – 38K. It also includes matching high-waist high-leg briefs, and high-waist high-leg thongs, which complement the curvaceously fuller buttock – available in sizes small to extra-large (based on UK sizes 10-16).
Natalie Joseph is the first lingerie brand of its kind to incorporate moisture-wicking innovative fabric technology with antibacterial, antifungal, and odour protection properties to absorb sweat, to prevent sweat rash and sweat odour.
