For the start of the season, HANRO is making the Autumn/Winter 2022 campaign material available to retailers. “With the extra images for the POS, we can provide our retail partners with great material for our Autum/Winter 2022 collection, just in time for the start of the new season,” says Isabelle Groh, Head of Marketing and PR at HANRO. In addition to posters and displays, retailers can also use mood images for the shop windows and a look book for display.
The Hanro Autumn/Winter 2022 campaign “Life in Balance” picks up on the Scandinavian philosophy of life Lagom, that can be applied to all areas of everyday life. Reflection on the essentials – an attitude to life that is all about balance, equilibrium and mindfulness. Those who live Lagom do everything in moderation. That means living in balance.
Hanro’s men’s and women’s collection reflect the theme with purist design and attention to detail and workmanship. Carefully selected high-quality natural materials. Durable, sustainable quality apparel from the company’s own production facility: careful handling of the environment and resources.