Wirefree bra specialists Royce Lingerie have launched their best-selling Comfi-Bra in a new shade, with £1 from every purchase donated to breast cancer charity Future Dreams.
Comfi-Bra Blush is a wirefree, super-soft, front-fastening bra designed to give superb comfort and beautiful shaping – features that make it perfect for women looking for a post-surgery or everyday bra. Made from high-quality, breathable cotton with a touch of stretch, it is a comfortable fit and comes with organic cotton lining/pockets to hold a prosthesis as standard. Comfi-Bra Blush is sold through Royce’s Comfort and Post-Surgery ranges and joins the existing white and black colourways.
Money raised from sales of the new Comfi-Bra Blush will help Future Dreams continue their work dedicated to breast cancer support, awareness and research focusing on secondary breast cancer. In the UK, a woman is told she has breast cancer every 10 minutes, and 1 in 7 women are diagnosed with the disease in their lifetime. In September 2021, the charity opened the doors to Future Dreams House, the only specialised breast cancer support centre in the UK.
As part of the Comfi-Bra Blush launch, Royce Lingerie will be hosting a joint event with the charity at Future Dreams House in central London on 24th March. Women, wherever they are on their breast cancer journey, will be able to get expert support and advice, free bra fittings, a free Comfi-Bra Blush and a chance to share their personal experiences of breast cancer.
Francesca Fleming, commercial director of Royce Lingerie, said: “We are delighted to be raising vital funds for Future Dreams. Ensuring women facing breast cancer have access to advice and support is something that is close to our hearts at Royce. The Comfi-Bra has been a firm customer favourite for years so it made sense to launch our new blush version with a donation drive for the charity. Women buying the new Comfi-Bra Blush will not only be getting one of our most comfortable and popular bras, but will also be supporting women going through one of the most challenging times of their life.”
